Skoda Octavia Launch

In a world of desirable European car brands that come with status and prestige, Skoda occupies a unique place for drivers who want all the engineering and style of a European car but without the expensive baggage.

Incidentally, the prestige displayed in a lot of the ads for other European brands is created with smoke and mirrors too. Beautiful Swiss mountain range? Filmed in New Zealand. Happily married couple? Complete strangers. Not Skoda though. Everything you see is what you get.

It’s the choice for those who buy the car, not the ad.