Waitrose Christmas 2024

There’s an unspoken truth about Christmas. Yes, it’s technically a religious festival. Yes it’s a time for family, friends, and gifts. But everybody knows we’re really here for one thing. The food. And if that’s right, it doesn’t matter what else goes wrong. If the food’s good… everything’s good.

This campaign involved a large launch film and a series of smaller ones as well as a special build campaign. Here are some of the highlights.